Wednesday, 2 July 2014

Rita Ora - Ora

Ora (Rita Ora album)

From Wikipedia, the free encyclopedia
Studio album by Rita Ora
Released27 August 2012
LabelRoc NationColumbia
ProducerThe RunnersThe Monarch,StargateChase & StatusThe-Dreamwill.i.amMajor Lazer, Michael Linney, Brandon Linney,Fraser T Smith, Chris Loco, Daniel Stein, Wez Clarke, The Invisible MenGreg KurstinJules De MartinoDiplo
Singles from Ora
  1. "R.I.P."
    Released: 6 May 2012
  2. "How We Do (Party)"
    Released: 10 August 2012
  3. "Shine Ya Light"
    Released: 2 November 2012
  4. "Radioactive"
    Released: 8 February 2013
Ora is the debut studio album by British recording artist, Rita Ora, released on 27 August 2012 in the UK through Roc Nation.[1][2]Ora enlisted a variety of producers such as will.i.amThe-DreamMajor LazerThe RunnersDiploThe Invisible Men & Stargate and features guest appearances from British rapper Tinie Tempah and American recording artists J. Cole &, including the number-one hit DJ Fresh collaboration "Hot Right Now" which is featured as a bonus track. The album's music mainly incorporatespop with R&B and dance styles. Samples of the album's standard edition were made available to preview on the iTunes UK store on 9 August.[3]
Upon its release, Ora received generally mixed reviews from music critics. The album debuted at number 1 on the UK Albums Chart.[4]It gained moderate success overseas, entering the top 25 in Australia and New Zealand. The album's release was preceded by two singles—"How We Do (Party)" and "R.I.P."—both of which entered the UK Singles Chart at number 1 and achieved standard chart positions in charts abroad.[4] Ora was supported by the UK Radioactive Tour from January to February 2013.[5]



Background and development[edit]

Ora signed to American rapper Jay-Z's label, Roc Nation, in 2009.
In 2007, Ora had her first music release when she appeared on Craig David's track titled "Awkward"[6]and then again in 2008 on "Where's Your Love" featuring Tinchy Stryder, for which she also appeared in the music video.[7] Ora began singing in bars in and around London.[8] In 2009 an A&Rtold Jay Brown of Roc Nation about Ora. Brown asked Ora to fly out to New York where she met withJay-Z.[9][10] Ora signed with Roc Nation in December, within 48 hours of her arrival in the United States.[9] The same year, she made a cameo on Jay-Z's video for "Young Forever".[11] In 2010, Ora made a cameo on "Over" video by Drake.[12] On 12 February 2012, DJ Fresh and Ora released "Hot Right Now", which reached No. 1 on the UK Singles Chart.[13] "Hot Right Now" was added on Ora as a bonus track. Ora spoke on the time spent on recording her debut album saying: "They [Roc Nation] gave me three years to do my album; two years to find myself and a year to record it."[14][15]
For the recording of the album, Ora enlisted the help of producers and writers such as will.i.amEster DeanDrakeThe-DreamStargateJ. Cole and producers including The RunnersThe Monarch,StargateChase & StatusThe-Dreamwill.i.amMajor LazerFraser T Smith, Chris Loco, Daniel SteinThe Invisible MenGreg KurstinJules De Martino and Diplo.[16][17] Ora spoke on working with Drake on her debut saying "He’s given me some great songs which I was honored to take".[18]
Ora described the album cover saying: "Everything was inspired basically by being bossy, by being independent, and by taking your own. We made sure that everything had character. Everything about my pictures, I wanted them to be moments and to be something that you caught." Ora worked with photographers Gomillion and Leupold.[19] She spoke on the title of the album saying "Ora is my surname, but it also means time in my country, Kosovo, in Albanian language and it definitely took me a long time to get this album - three years to be exact."[20] On 22 July, the official deluxe version album cover was revealed.[21]

Cancelled US Edition[edit]

Ora said that the US edition of Ora will differ from the UK edition and that the US edition of the album would be like a second album. The album was set to be released in the United States in early 2013.[22] Ora later explained that she had decided not to release Ora in the US. She said that her second studio album will mark her US debut.[23] The album was set to have a release date in 2013, but has not been materialised.[24]


When Ora spoke on the album she said "The crazy thing is I wanted the album to sound exactly like the subway, almost as if its just so free and raw".[25] When speaking about the sound of the album and its concept, Ora said the album "definitely has pop in it, but (...) you can hear influences of jazz in there, you can hear influences of Monica and Aaliyah, and then you can hear Gwen Stefani".[26] Ora described the sound of her album saying "The way I sing and the way I am and the way I look is still very the same but you can hear my influences," she says. "Like, I love No Doubt and Eric Clapton and Bruce Springsteen. It’s old school mixed with a pop kind of stream with a grit. It’s got attitude to it but it’s not ignorant. It’s just a cool f—ing album in my eyes."[27] She has also stated the album will be influenced by her father's record colllection which, in addition to reggae, also includes such artists as Eric Clapton and B.B. King.[28]


Critical reception[edit]

Professional ratings
Review scores
Allmusic4/5 stars[29]
Bring the Noise7/10[30]
The Digital Fix6/10[32]
Digital Spy3/5 stars[33]
Drowned in Sound6/10[34]
The Guardian2/5 stars[35]
musicOMH3/5 stars[36]
The New Zealand Herald3/5 stars[37]
Time Out3/5 stars[38]
Ora has received mostly mixed reviews from music critics. At Allmusic, Fred Thomas alluded to how the album "manages to be more captivating than her peers by merit of her real approach to her songs, but sonically the album is somewhat interchangeable", but suggested that multiple listens make this release a "masterpiece of unrepentantly commercial pop".[29] Tamsyn Wilce of Bring the Noise suggested that the singer "stick with making the brilliant pop hits as seen in the first half of the album".[30] At, Dom Gourlay affirmed that the release "is still a worthy introduction to the world of arguably the UK's most credible and slightly left of centre pop star in years".[31] Digital Spy's Robert Copsey stated that "the culmination of 24 months of trend watching, market positioning and image primping on the resulting Ora does, more often than not, make it feel like a highly calculated exercise, but that doesn't mean she hasn't turned out some genuinely well-crafted songs".[33]
Holly Newins of The Digital Fix told that "is surprisingly convincing, especially with the dance hall influence that is blatant across the album", which she found that the listener will have songs that they will and will not be a fan of.[32] Furthermore, she said because Jay-Z's involvement that "the ratio of hits to misses doesn’t matter anyway", and that he will make sure Rita Ora "will be on your radio for a long time to come".[32] Drowned in Sound's Marcus J. Moore called the album "certainly catchy, and the maker is enthralling", yet the album lacks "any intricate rhythms here and the messages aren’t profound".[34] At The Guardian, Michael Cragg found that "there's just too much anonymity".[35] At The Independent, Andy Gill evoked that "the album does not give evidence Rita Ora is anything like Gwen Stefani, which she considers her influence, but rather a Rihanna coming from the United Kingdom".[39] Laurence Green of musicOMH vowed that "the defining feeling here is of something completely and utterly 'produced' – a factory line-up of the biggest names and beats in contemporary pop, machine tooled into something so sleek it’s in danger of slipping through the ether entirely".[36]Scott Kara of The New Zealand Herald told that on the release "she wears her influences on her sleeve".[37] At Time Out, Sharon O'Connell criticised the album because it contains "so little of Ora here", and suggested that "all Ora really gets to do is channel a sound now so ubiquitous it’s carpet-bombed our consciousness".[38]

Commercial performance[edit]

Ora debuted at number one on the UK Album chart,[4] with first-week sales of 41,509 copies.[40] Throughout 2012 the album sold 242,500 copies, becoming the thirty-fifth best selling album of the year.[41] In 2013, the album was certified platinum by the British Phonographic Industry for sales of 300,000 copies.


Tinie Tempah was featured on the single "R.I.P."
"How We Do (Party)" was released as the album's lead single in North America, Australia and New Zealand on 20 March 2012. The song was written by Victor Alexander, Kelly Sheehan and Bonnie McKee, the song borrows lyrics from The Notorious B.I.G.'s 1993 single "Party and Bullshit". The single peaked at number 5 in New Zealand[42] and at number 9 in Australia. The song debuted at #96 on the Billboard Hot 100 and peaked at number 62. It was released as the second single in the UK, on 12 August 2012, Ireland and the rest of Europe. The song reached number 1 in Ireland, becoming her first number-one single there. It also reached number 1 in the UK, becoming her third number one single and making Ora the first artist in 2012 to post three number 1 singles on the UK charts.
"R.I.P." featuring Tinie Tempah, was released as the lead single in Ireland on 4 May 2012, in the United Kingdom on 6 May 2012 and the rest of Europe.[43] The video directed by Emil Nava was recorded in Hackney, East London, and released on 4 April 2012.[44] Produced by Chase & Status, the song debuted at the top of the UK Singles Chart, becoming her first solo number-one single, and second overall.[45] It was released as the album's second single in New Zealand, Australia and North America.
"Shine Ya Light" was officially released as the third UK single on 4 November 2012.[46] It peaked at number ten in the UK Singles Chart,[47] making Ora the first artist to post four top 10 UK singles overall in 2012. It also served as a third single in Ireland.
"Radioactive" was released as the album's third US single, and fourth overall on 11 February 2013 in the UK. This was confirmed by Ora during her interview on 96.5 KISS FM in Cleveland. She shot the video for the single on 12 November and was published on 10 December 2012.[48]"Radioactive" was released in the United States on 26 February 2013, via digital download.[49]

Promotional singles and other charting songs[edit]

"Roc the Life" was released in the United Kingdom on 23 July 2012 as a promotional single.[50] The official music video premiered on 17 September 2012. It features video footage of Ora on her UK Tour filmed by her photographer/videographer Conor McDonnell.[citation needed]
A music video for "Facemelt" was directed by British photographer Rankin and it was released on Hunger TV on 30 April.[51]


Live performances[edit]

In April, Ora sang a live acoustic version of "How We Do (Party)" on Wired 96.5 radio in Philadelphia.[52] On 22 April 2012, Ora performed "How We Do (Party)" live while supporting Drake on his Club Paradise Tour. Ora performed "R.I.P." live in studio for 4Music's show The Crush, with a live band.[53] Ora also performed the song at Drake's Club Paradise Tour in Glasgow and Manchester.[54] In April Ora sang a live acoustic version of the song on Wired 95.6 radio in Philadelphia.[55] On 23 June 2012, Ora performed atRadio 1's Hackney Weekend, where she sang "Facemelt", "Roc the Life", "How We Do (Party)", "Shine Ya Light" and "R.I.P.". She also did an acoustic version of "R.I.P.". Ora performed at Wireless Festival on 7 July 2012 and T in the Park 2012 on 8 July 2012 and V Festival on 18 and 19 August. She performed "Shine Ya Light" on The X Factor on 4 November 2012.[56]
Rita Ora on the Radioactive Tour in Bournemouth

Radioactive Tour[edit]

On 3 November 2012, Ora announced that she will embark on her first UK tour in January and February 2013.[57]
Opening acts
  • Ora was joined by Tinie Tempah when performing "R.I.P." in London.

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